CAB 20

CAB 20

Your cabin in the hood. Welcome to CAB 20, Germany’s first cabin hotel, right in the heart of Hamburg’s city! Maximum comfort in minimum space. Each cabin fits exactly one queen-size double bed. From this proportion, we developed a grid that serves as the basis for icons, infos and the entire corporate design. Inspired by the vertical writing of Japanese neon signs, the modular look illustrates the diversity and individuality of this location.

Corporate Design
Logo Design
Packaging
Wording
Strategy

Photos 2, 5, 11, 17 by Jakob Börner – @boernerphotographer